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Prepping your business for disaster (Part 1): Understand your insurance

By The SHTF App Team

Insurance is the financial foundation of your recovery. But most business owners do not know what their policy actually covers until they file a claim and discover the gap. Understanding your coverage now is the difference between a fast recovery and years of financial struggle.

⚠️ The “I have insurance” assumption. Having a policy is not the same as having the right coverage. Floods, earthquakes, and business interruption are often excluded from standard policies. The time to discover the gap is before the disaster, not after.

Disclaimer: The information provided in this article is for general informational and educational purposes only. It is not intended as, and should not be considered, legal or insurance advice. Consult a qualified insurance professional for your specific situation.


The Readiness Audit

Do you know what your business insurance actually covers?

  • 🟢 Green: You have reviewed your policy with your agent and confirmed coverage for the perils you face.
  • 🟡 Yellow: You have a policy but have never reviewed what it covers.
  • 🔴 Red: You do not know if you have flood, earthquake, or business interruption coverage.

If you are Yellow or Red, execute Phase 1 immediately.


Phase 1: Understand Your Policy

Goal: Know what your policy covers.

  • The perils: Insurance only applies when your policy covers the peril that caused the loss. Check which perils are covered.
  • The exclusions: Basic policies may not cover floods, earthquakes, wind, terrorism, or pollution.
  • The deductibles: Different perils may have different deductibles.

The Takeaway: Read your policy and know exactly what it covers and what it does not.


Phase 2: Identify the Gaps

Goal: Find the coverage you are missing.

  • Flood insurance: Ask yourself if you need flood insurance. Standard policies do not cover floods.
  • Earthquake insurance: If you are in a seismic area, you may need separate coverage.
  • Business interruption: Confirm you have coverage for lost income and extra expenses if you must close.

The Takeaway: The gaps in your coverage are the risks you are carrying without knowing it.


Phase 3: Close the Gaps

Goal: Add the coverage you need.

  • Talk to your agent: Discuss your risks and the coverage you need.
  • The waiting period: Flood insurance has a 30-day waiting period, so do not delay.
  • The review: Review your policy periodically and update it as your business changes.

The Takeaway: Adequate coverage now means a faster recovery later.


The Essential Kit Checklist

  • Review: Read your policy and list the perils it covers.
  • Flood: Determine if you need flood insurance.
  • Earthquake: Determine if you need earthquake coverage.
  • Interruption: Confirm business income and extra expense coverage.
  • Agent: Schedule a review with your insurance agent.

Scenario Planner (Contingencies)

“My business is small, so I do not need much coverage.” The trap: underestimating your exposure. The fix: even a small business can face catastrophic losses. Review your coverage regardless of size.

“I will add coverage when a storm is coming.” The trap: waiting until the last minute. The fix: flood insurance has a 30-day waiting period. You cannot buy coverage after the warning.


Next: Read Part 2: Assess Your Risks to map your assets and the hazards that threaten them.